CEO Anish Kapoor Introduces Inexpensive Infinix GT 10 Pro with Minimal Bloatware

Infinix GT 10 Pro: At a time when most Android brands are increasing their smartphone prices due to market dynamics, India’s budget-conscious smartphone buyers are left in the lurch. Anyone following the Indian smartphone market would say that “Rs 25,000 is the new Rs 10,000”. But just because the prices of decent budget phones have gone up doesn’t mean that people’s salaries have gone up too. Infinix India CEO Anish Kapoor claimed that 85 percent of India’s smartphone market is still below Rs 25,000. While the sub-Rs 25,000 ‘good phones’ are fast disappearing, the sub-Rs 10,000 market no longer excites brands or consumers.

Here, Infinix, a brand of telecom major Transsion, which also owns iTel and Tecno, is trying to carve out a space for itself in the Indian market. For those who don’t know, China’s Transsion is Africa’s largest mobile phone maker, and in India, Infinix and Tecno are already among the top 10 brands with 3.5% and 3.8% market share, respectively, according to IDC’s Q2 2023 report.

WATCH VIDEO: Infinix GT 10 Pro CEO Anish Kapoor: India’s New Budget Gaming Mobile

In the budget segment, Infinix has now taken a bold step and launched its first gaming smartphone under Rs 20,000 – the Infinix GT 10 Pro. Not only that, it has already “cured” a major criticism – bloatware. CEO Anish Kapoor claimed that the new Infinix GT 10 Pro comes pre-installed with 19 apps, 7 of which can be uninstalled. Apps like file manager, gallery, messages, calculator, clock, calendar and 6 other essential apps cannot be uninstalled like other smartphones.

Infinix has ‘improved’ on a major criticism– bloatware. CEO Anish Kapoor claimed that the new Infinix GT 10 Pro comes pre-loaded with 19 apps out of which 7 apps can be uninstalled.

Infinix India CEO Anish Kapoor in an interaction with Debashis Sarkar, editor of ReturnByte Tech, said that his company aims to provide value for money to Indian consumers. “Some consumers run after brands, but it is questionable whether such ‘branded gaming phones’ can offer the same value as what we offer with the Infinix GT 10 Pro. We are trying to create our own brand story, but we want to offer consumers a different experience,” he said.

Despite this, Infinix is clear that they will ultimately need to move into the premium segment as the business grows to sustain growth. “Our focus is to move slowly in the premium segment and compete in the Rs 15,000-30,000 price point. Going forward, sub-Rs 30,000 will be 95 per cent of the market,” he added.